marketing analyst
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Integrated Marketing Communications Data Analyst Intern, EMEA Milano
Work mode: Hybrid Onsite Location(s): Milan, Italy Additional Locations: Italy-Milan; Spain-Madrid About the Role: As part of Marketing Excellence EMEA, the Integrated Marketing Communication (IMC) Data Analyst intern contributes to delivering excellence in customer experience and omnichannel marketing through content intelligence and analytics. The IMC EMEA Team develops and implements integrated communication campaigns, blending expertise in branding, content strategy, and copywriting to engage customers with relevant and meaningful content along the customer journey and to strengthen the Boston Scientific brand. The IMC Data Analyst reports to the Head of IMC. The candidate will provide analytical support by conducting assessments, building and tracking project performance (KPIs, metrics, reports and dashboards), using data to enhance initiatives to successfully respond to evolving stakeholder and business needs. The candidate should be prepared to work in a fast-paced team environment, having to work in close collaboration with several functional and divisional stakeholders at European and local level. The candidate will ultimately ensure our strategies are informed through a data-driven approach by interrogating sources of data to help us report on the impact and to demonstrate continuous improvement and optimization. In this role, you will: Support the creation and management of content KPIs. Proactively support further evolution of the content dashboard with improvement suggestions. Perform digital content analysis and support optimizing and ensuring the effectiveness of marketing content. Provide recommendations that enhance future content strategy performance and measurements. Develop ad-hoc analyses to support the development of the Integrated Marketing Communications strategy using both online (Tableau) and offline (Excel) software. Proactively
Integrated Marketing Communications Data Analyst Intern, EMEA Milano
Boston Scientific's hybrid workplace includes remote and onsite roles. By applying to this position, you will have the opportunity to discuss your preferred working location with your Talent Acquisition Specialist. Remote Eligible: Hybrid Onsite Location(s): Milan, Italy Additional Locations: Italy-Milan; Spain-Madrid About the Role: As part of Marketing Excellence EMEA, the Integrated Marketing Communication (IMC) Data Analyst intern contributes to delivering excellence in customer experience and omnichannel marketing through content intelligence and analytics. The IMC EMEA Team develops and implements integrated communication campaigns, blending expertise in branding, content strategy, and copywriting to engage customers with relevant and meaningful content along the customer journey and to strengthen the Boston Scientific brand. The IMC Data Analyst reports to the Head of IMC. The candidate will provide analytical support by conducting assessments, building and tracking project performance (KPIs, metrics, reports and dashboards), using data to enhance initiatives to successfully respond to evolving stakeholder and business needs. The candidate should be prepared to work in a fast-paced team environment, having to work in close collaboration with several functional and divisional stakeholders at European and local level. The candidate will ultimately ensure our strategies are informed through a data-driven approach by interrogating sources of data to help us report on the impact and to demonstrate continuous improvement and optimization. In this role, you will: Support the creation and management of content KPIs. Proactively support further evolution of the content dashboard with improvement suggestions. Perform digital content analysis and support optimizing and ensuring the effectiveness of marketing content. Provide recommendations that enhance
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